How SEO Can Boost Brand Awareness? - Hashtag
15, April, 2022
You've built a beautiful website. It represents your brand exactly as you envisioned.
However, unless your website shows up in major search engine results, no one will ever
see your website. In order to start gaining traction, increasing brand awareness and
driving traffic to your site, the contents of your site must serve as a lure that attracts the
attention of search engines such as Google, Bing and others. Search Engine
Optimization (SEO) is the process of making your site appear on the first page of search
results. SEO is a specialty service. Hiring a company to provide SEO services is the first
step in achieving success with your website. If you are looking for a digital marketing
company in San Jose to help your website visibility, we can help.
While people might search for your company by name, that doesn't help you gain new
customers who have never heard of your business before. To bring in new customers,
your website must convey personality, niche products and services that generate
recognition. Your goal is to create remembrance, differentiation and brand awareness of
your website not only to potential customers but also to search engines like Google. A
professional SEO company such as San Jose based Hashtagbizsolutions.com can help
your business meet marketing objectives and create a greater connection with potential
customers while helping them find your business on the internet.
SEO is one of the most powerful tools for making your website visible. SEO consists of
optimizing websites and web pages with the aim of improving their positioning in search
engine results. The ultimate goal is to be featured in the #1 spot of search results. You
will likely notice that most of the websites that appear at the top of Page 1 search
results say "Ad" This means the spot was paid for through a competitive bidding
process. The results that fall under the paid ads are considered organic placement
based on relevance to the keyword search that was completed.
Optimization is achieved by providing content that helps people, explains your brand,
and shows what you have to offer. Using phrases such as, “SEO Company Near Me”
should cause an SEO company located in your area to be displayed in the search
results. Good content reinforces your branding and helps gain brand awareness with a
strategy. It also includes earning the top positions for terms used to search for your
product and/or services. When people find your business listed at the top of Google
searches, it causes shoppers to perceive quality and the branding becomes top of mind
awareness of your business. As your brand becomes better known and remembered, it
also becomes a topic on the internet and is more often searched by name on Google.
Search engines place a lot of importance on that.
Google’s algorithm is interested in knowing which brands are best known to the public.
It wants to deliver responses to users, and more well-known brands tend to offer higher
quality content. Users tend to think that companies included in the top search engine
results are more reliable. Nearly 70% of consumers are looking for well-known
businesses to decide which links they will actually click when searching the internet.
The more links that are clicked within your website delivers a positive sign for Google’s
algorithm that helps the page in ranking in the Top 10 search results.