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PS SRIJAN CORPORATE PARK
Saltlake Sector V, Kolkata, India
FAQS
? What is digital marketing?
Digital marketing is the marketing and advertising of a company, individual, product or service through electronic devices, online channels and digital technologies. Some examples of digital marketing include email, social media platforms, web banners, and other places people visit using electronic devices. However, without search engine optimization (SEO), your message may never get viewed. More importantly, it could be seen by the wrong audience. With digital marketing and SEO management, you can target those who are interested in what you have to offer, interact with them and build brand trust.
? Why is keyword research important?
Keywords are the words that people are most likely to use when finding your product or service. The right keywords can help you target your audience and take them to your website to explain what your company provides. When led to your site, you can explain what makes your business different from your competitors. By using specific keywords on various pages of your website, search engines will understand your website's purpose and rank your business accordingly. The more relevant your business looks to search engines, the more your website will be classified. Keyword search is important for reaching high rankings. Discovering what search terms your competitors use for rankings will help your websites beat the competition.
? What are the typical roles in digital marketing agency?
A digital marketing agency serves as your Marketing Strategist. We find the right audience through a broader marketing lens. Amongst our responsibilities, we need to find the right platform to target and select the right audience for you. Understanding keyword strategy, analyzing marketing and creating content strategies is only one part of our work. Your digital marketing team includes an SEO specialist who will make sure the product content works well in the search engines. Our responsibilities include managing tools like Google Analytics and Search Console, defining and implementing keyword strategies, establishing key performance metrics, creating alt text, header text, and metadata. Our team also includes a content editor/marketer who has a deep understanding of SEO as well. Content production includes the creation of marketing blogs and content marketing plans, the establishment of strategies and the creation of web content. Your content writer will plan the content, outreach and marketing, and will be able to coordinate with SEO and PPC Management. The PPC Manager is responsible for the oversight, maintenance, testing and optimization of various paid campaigns. PPC managers use various paid marketing channels to advertise to the right target audience and achieve campaign objectives. You will also have a Graphic Designer. Never rely on stock photos that steal off the internet. You need a talented graphic designer to create customized designs. Our graphic designers will be creating great website designs as well as designing email marketing campaigns and displaying ads We can also develop and execute design ideas. We also have a social media specialist at your disposal to help you develop your business. It is an important element in your marketing strategy. Your Social Media Specialist will create posts that engage your audience, build your brand’s social media presence and connect your business with social media influencers, and promote your brand on social media.
? What is SEO?
SEO stands for “search engine optimization”. In other words, it’s the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, or other search engines. The search algorithms analyze the pages of the index, in which determines the order pages should appear in the search results. Search algorithms are designed to surface relevant pages and give users an effective search experience. Optimizing your website and content with these factors can help your page or pages rank higher in search results.
? What are keywords?
Keywords are words and phrases that users type into search engines, such as Google or Bing to find what they're looking for. For example, if you were looking to purchase a new bag, you could type something like "travel luggage" in Google. Although this sentence is more than one word, it is still considered a key word. Using keywords like "easy to maneuver", "soft side", "leather" and other descriptive words can really boost the performance of keywords on search sites.
? do the blogs in the website bring traffics?
The ultimate goal in blog creation is to drive as much traffic to your web site as possible. It creates one more page on your website, which means an extra opportunity for you to appear in search engines and boost traffic to your site. Creating content regularly informs search engines, such as Google and Bing, that your website is actively updated. Once you have posted a blog on your site, you will be able to advertise your blog by sharing it on social media. It enhances your social media reach, helps find your content, and attracts new visitors to your blog. It also makes it easier for people to share content on social media if they find it interesting.