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Digital advertising is a major component of a successful marketing strategy. Whether your business focuses on B2B or B2C, by implementing digital advertising and marketing campaigns correctly, you can successfully grow your online presence, and ultimately increase sales. Digital marketing allows your company to have more visibility with a much wider audience. However, if your ads aren't well thought out and designed, you most likely won't get the outcome you're hoping for. The design, the media platform and the message you are trying to convey must all be taken into consideration for a digital campaign to work in your favor. HashtagBiz Solutions can help your business to create and implement successful digital marketing campaigns using our easy 10-Step plan. Let's get started with your plan:

1. Creative Elements

Your business likely has visual elements that help potential customers easily identify your company. Use unique colors, logos, and other branding elements to improve your marketing efforts. Whether it is a logo, a mascot, a unique font, or a particular color scheme - including creative elements can make your brand recognizable against the competition. You want to catch the eye of your audience, maintain their attention and have them remember your brand as top-of-mind awareness. Incorporating unique and creative visual elements into your ads is crucial to the success of your digital marketing campaign. Make sure your brand elements are always consistent, such as color schemes and fonts. Marketing and advertising on social media require frequent updates to campaigns to keep them relevant. If users see the same ad and content on your page every time they visit, they will eventually stop visiting. The most important part of content creation is making sure that your content tells a story of your business, what you sell and how to purchases. A Call-to-Action (CTA) button always improves the opportunity of a sale. The CTA might be a simple form to be added to your mailing list.


2. Spend Money Wisely

Each media platform you choose to include in your digital campaign provides a different value, a different audience and of course, a different cost. You should analyze which media platforms to invest in based upon your target audience and what you are selling. While a particular platform such as Instagram might work well for one company, it might yield little to no results for another. The results will be specific to your brand and your budget. Determining which platforms will be best for your specific digital marketing efforts should be the basis for the spending decisions within your budget. Hashtag Biz Solutions can help evaluate the value of each platform for your specific business. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Facebook users fill out their profile with demographic details and other interests and this allows digital marketing to be laser focused to your target audience and therefore a wise investment.


3. Do Your Homework

You may have ideas for what is going to work best for your audience based on past experience with your ads. Taking the time to conduct thorough research and have data

to support your actions is very important. You may anticipate that your customers will react a certain way, when in fact they react completely differently than expected.  It's essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy and be ready to make course corrections to the campaign as needed. While many businesses use sponsored posts and other paid advertising willy-nilly style and hope for the best, researching what your competitors are doing can really give you an advantage. Most platforms allow you to specifically target your sponsored posts and ads, and to truly reach your potential customers you must know their demographics such as typical age range, male or female etc. You can easily determine this by examining your existing repeat customers.


4. The Buying Process

Understanding the buyer journey and what they are searching for and how they are searching allows you to determine what you will present to them at each stage of the buying process. This allows you to effectively reach more potential buyers. There are many detailed options that allow you to view buyer analytics from your website. These tools allow you to see each step a visitor takes while visiting your website, such as how much time they spent on each page, and even what items or pages may have caused them to leave. You can use this information to cater your digital marketing efforts to make the visit and purchase process simple.


5. Knowing Your Target Customer

Fully grasping who your target audience is, and how to best market to them is crucial to your success. Knowing who your unique buyers are is an important step in a successful marketing strategy whether it is online or through any other method of marketing and advertising. When it comes to digital marketing it is important to remember that for any business to be effective, you must know your audience, which social media sites they use on a regular basis and make sure you are able to provide proper content for the platforms that your target audience regularly visits. When it comes to marketing through social media, Facebook is definitely leading the race because they have the best options to define who you want to market to, and you can set your own budget. Facebook also allows you to target your audience based on ten unique interests of your audience. This is why it's so important to have a defined target audience. It allows you to create content that will capture their attention.


6. Social Media Metrics

To see which marketing efforts are working best, you need to be able to tie your data back to the results that each campaign produces. When you are marketing online, you reach a very diverse group of people, and that needs to be taken into consideration when measuring your results. You need to focus on what is promoting engagement with your company, versus what is driving your sales conversions. To develop a reliable system for tracking social media success you need to consider some key factors: Your social audience is not a single group of people trying to find deals. They can be divided and defined into distinct behavioral groups with distinct missions, when interacting with your brand. Social media channels should be viewed as a group of people voicing opinions and responding to world events. Your audience is in a constant state of flux. Developing the capability to monitor trends in real time and responding to these trends is critical to being relevant to social media conversations. Just because content produces a high number of “likes” or “shares” does not mean that the consumer is going to walk into your store and buy your product. While there is some correlation, there are many other factors in play such as paid or organic social, cross-channel effects, size of the target audience, social interactions, etc. You must be able to connect social media metrics with hard data metrics like sales, ROI, leads, quotes etc.


7. Leveraging Facebook

According to a recent study from eMarkter, 80% of small and medium-sized businesses have never used Facebook for advertising, even though it is one of the greatest, most affordable marketing and advertising platforms ever created. Facebook is a great advertising space for small businesses. Facebook embraces word of mouth exposure to a much higher level. Recommendations from friends have a huge impact and can sway even the most cautious consumer. Think about how many times you have seen a post where someone is asking for recommendations. A question such as, "What is the best Mexican restaurant in town"? can explode with opinions. However, one restaurant will always be named more than the others. To leverage Facebook, you have to examine your clients - past, present and future. Facebook has great advertising models in place that enable small businesses to easily advertise to very specific targeted people at an affordable price. Even with a minimal investment, you can reach your clients on Facebook. Hashtag Biz Solutions can help you figure out what will work best for your company.


8. Incorporate Multiple Platforms


To reach your audience effectively, you need to deliver a consistent message. This means making sure that your ads are displayed across various platforms and giving your audience the same message, regardless of which platform they are visiting. Each social media outlet has a different vibe and feel to it, so you need to take the time to focus your digital marketing efforts to match the flavor of each site, while maintaining a unique and consistent message. The best digital advertising campaigns must be integrated with multiple marketing channels. Not everyone is a Facebook user or Instagram user. An integrated marketing campaign will garner much better results than using a single platform. As an example, Facebook Ads work really well on their own when promoting a sale or publicizing a new product, but it works even better combined with another digital marketing channel such as an email campaign.


9. Implement Geo-Fencing

Enhancements in technology such as geo-fencing have delivered an even more powerful tool for targeting potential customers based on their physical location. It uses a premise that since a potential customer is already near your location, they will be naturally guided to your business. Geo-fencing can be effective for a variety of businesses when it comes to driving sales. This highly effective tool can be used in combination with digital advertising to engage consumers at exactly the right time, with the perfect message to drive in-store traffic. These types of campaigns typically generate three times the amount of foot traffic and produce an average sales increase of 27%. What makes geo-fencing so powerful is the ability to target consumers based on their interests and engage them by delivering offers that will push them down the path to purchase. Geo-fencing allows companies to draw a virtual fence around any address or point of interest and send a notification when a customer crosses that line. Whether you have a small business or manage a large retail store, you can use this technology to grab a customer's attention before your competitor does to deliver timely offers that will drive in-store traffic and ultimately revenue.


10. Optimize Product Listing Ads

Product Listing Ads should have all the elements that users want to see when they do a Google search. You want to make sure that when a potential customer searches for something you sell, your product should come up in the first search. Answer any questions about the product that a potential customer would want to know. Any information that could be beneficial to the purchase process should be included. Enhancing these ads will ensure that they stand out. Build a digital sales sheet that includes a detailed description of the product with a photo that can be presented well in Product Listing Ads on Google, Bing and even Facebook. Pairing a product picture with the product description on a search results page will add visual appeal. Ultimately, digital advertising can be the key to success for a company looking to market effectively to the right audience. If you're looking to enhance your tactics or increase your current efforts, try integrating these techniques into your digital marketing strategy. While employing these ten tips should help improve your overall ROI, remember that you must continually monitor who is buying your products and/or services and target your efforts to those potential customers. Hashtag Biz Solutions can help you create the perfect blend of digital marketing efforts.