• 9, March, 2023

What is an SEO landing page & how do you optimize one?

SEO Landing Page

A landing page's role in SEO is to draw natural search engine traffic for a set of keywords. Visitors will get information about their search query when they arrive on the SEO landing page. The page may be a conversion page or to generate significant interest before you must know the SEO optimization process version if you are looking for an SEO expert in the process. 

There are significant characteristics to create an ideal landing page:

1. Creative Design: Every landing page layout guides users toward the desired CTA (call to action).

2. CTA: This prompt provides a clear next step, instructing your visitor on what to do.

3. Sales Copy: If you think that's too corny, there's no need for direct reaction marketing strategies. On the other hand, the copy on a landing page informs the user of the issue, the solution, and why your company is best suited to address it. The document ultimately directs the user to the CTA.

4. Form: The form offers the chance to download, sign up, or schedule a call. Visitors become leads after filling out the form. Success!

You can comprehend precisely how we optimize landing pages for SEO by following this step-by-step tutorial. Let's start now!

Know about your keywords

Only some keywords work well as landing page keywords. For Google to show landing pages in the search results, a keyword must have a transactional purpose. You should concentrate on these keywords when conducting keyword research. You can also rank if Page 1 is dominated by long-form blog pieces and guidelines. If another landing page appears in the top spots, that is a reliable sign that you can also rank.

Create a Sales Funnel/Conversion Funnel

The conversion funnel that successful marketers anticipate SEO visitors to go through before converting is something they have a solid understanding of. This article describes the idea of the SEO conversion funnel. It emphasizes its significance before reviewing the most popular SEO conversion funnels and revealing the typical conversion rate at each stage. 

A representation of your website's landing pages for organic searchers is called an SEO conversion funnel. It's a handy technique for assessing how well your website converts web visitors into consumers and is occasionally referred to as a click path. You can make observations by looking at the pathway your organic search visitors take, such as, "A lot of visitors leave when they hit the "About" page; should we make that page more enticing?" —which ultimately leads to higher conversion rates and an increase in the sales and leads that generate income for your business. 

Effective CTA button

Call-to-action (CTA) buttons are your website's visitors' guides that assist them in achieving a goal and increasing conversion rates. Anybody who has used A/B testing is aware of the impact that a strong call-to-action can have on conversion rates. The most popular A/B tests involve altering button size and color while tracking to find the most effective combination that converts. Even if sticking to just one CTA on each page is highly advised by industry professionals, it's crucial to be clear about their priority if your conversion strategy calls for a secondary CTA. 

Use Graphical Content

The popularity of visual content at the moment is on high priority. You already know that your content strategy should include forms like videos, infographics, GIFs, memes, and more, but did you realize that these formats can affect your site's SEO? Including visual material on your website has many benefits. The visual content you offer to your site and elsewhere can assist in giving that content a further boost. At the same time, your textual content serves the objective of helping you to naturally combine keywords and build additional content to rank in search engines.

Include Reviews to gain trust

Another significant way to gain the targeted audience's trust is by adding authentic customer feedback and reviews. Over the years, we have seen that many websites have testimonials and thoughts, but they must be prominently displayed. Simply put, they will only help people if they see them. So, it's likely that only a few people will see your testimonials if they're obscured and only present on the testimonials page. Thus, you must place them on pages where visitors can find them. Place them on your product pages and close to call-to-actions.

UI/UX Friendly

SEO optimization depends on multiple things, not only keywords. The UI and UX-friendly websites are pivotal in creating an effective SEO optimization. A website must comprehend user intent and offer a rich experience to do well in organic search engine rankings. UI and UX are the skills that help rank the website. People prefer user-friendly websites that are crisp and convenient. To give users a rich user experience, search engines connect them with pages that also deliver on the user experience. UX signals, which also include clicks, dwell time, and other metrics, are evaluated by search engine algorithms to determine how users engage with a website.

Use proper Lead Form

A landing page should complete a journey where visitors gather industry knowledge, learn about the services offered, and convert into a lead. A lead generation form should be integrated into the page for the users to put their contact details and requirements. Potential customers' emails and other personal information are gathered through an online form known as a lead-generating form. Standard lead-generating forms include contact forms, registration forms, and easily accessible newsletter signup forms.

Why choose us?

Hashtag Business Solutions is one of the leading SEO agencies in San Jose. We have professional experts who provide digital marketing and SEO services in San Jose and other cities in California. Our in-house team is entirely dedicated to delivering work beyond your expectation. Feel free to reach out to us for any assistance.